The speed-reading videos.
The campaign was the most successful (and probably dramatic) Chipotle have ever done.
Credit: Creative team w/ Hannah Tarpey.
Worth The Effort
Seven first-come-first-serve websites with 100-letter-URLs each giving away 2000 burritos released to the public using an 800WPM speed-reading technique gave away 14,000 burritos in a way that reflected the effort put into making them.