Worth The Effort

Making food fresh every day, maintaining the highest animal welfare standards, fighting for our planet at every turn - it may be the hard way to do things, but it's the right way. And Chipotle wanted to give away 14,000 burritos in a way that reflected 'worth the effort'. So, we created 7 first-come-first-serve websites, with 100-letter-URLs, each giving away 2000 burritos, released to the public using an 800WPM speed-reading technique.

Here are a few examples of the speed-reading videos we released.

The campaign was the most successful Chipotle had ever done globally, with 75% of the winners claiming their burrito. By generating a healthy mix of love and hate, it certainly put Chipotle on the UK map.

Credit: Creative team w/ Hannah Tarpey.