For the OOH, we spent days rifling through the archives for old photographs and recipes that Greg Gossel could remix into one of his signature collages. 
We then switched Frank's rooftop bar in Peckham for a giant screen in Black Island studio and added in a few new archival soundbites to create a whole new spot. This time, driving to Original Recipe burgers. ​​​​​​​

The campaign helped to narrow the trading gap with the rest of the QSR category post-crisis and pushed higher ticket sales. The advert was also YouGov’s ad of the month.
Directed by Radical Friend. Art by Greg Gossel.
Credit: Creative (Solo).