For the OOH, Greg Gossel remixed old photographs of the Colonel into one of his signature collages. 
We then switched Frank's rooftop bar in Peckham for a giant screen in Black Island studio and added in a few new archival soundbites to create a whole new spot. This time, driving to Original Recipe burgers. ​​​​​​​

The campaign helped to narrow the trading gap with the rest of the QSR category post-crisis and pushed higher ticket sales. The advert was also YouGov’s ad of the month.
Directed by Radical Friend. Art by Greg Gossel.
Credit: Creative (Solo).