For the OOH, Greg Gossel remixed old photographs of the Colonel into one of his signature collages.
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NOTHING BEATS THE ORIGINAL
We then switched Frank's rooftop bar in Peckham for a giant screen in Black Island studio and added in a few new archival soundbites to create a whole new spot. This time, driving to Original Recipe burgers.
The campaign helped to narrow the trading gap with the rest of the QSR category post-crisis and pushed higher ticket sales. The advert was also YouGov’s ad of the month.
Directed by Radical Friend. Art by Greg Gossel.
Credit: Creative (Solo).
Credit: Creative (Solo).