Instead of writing a writing Metro ads about Trainline tickets being cheaper than ticket machines, we wrote a 'news story' about a runaway machine that had been mugging people at stations.
EeeEeeeEee, Hop & Sticky Buttons
With the time saved from buying tickets on the app instead of through the machine, commuters could learn all the dolphins. Yes, all of them. They could also watch frog hops and make planes.