Bullying isn't cool. Unless you're bullying a good-looking, athletic, 28-year-old millionaire with a great sense of humour. Which is exactly what we did for Samsung. Raheem was told he had to sell the Fold4 to a group of strangers using a presentation Samsung had written for him. Little did he know, the presentation was written by us. Using Powerpoint. With the sole intention of making him squirm at every turn.
Directed by Mak Mahmut Akay.
Credit: Creative director.