Flash Sucks

Have you ever looked back at photos from an awesome night out and thought – what a shit photo? What a blurry, overexposed mess that in no way reflects the magical chaos that was Beefa 2K16? Fortunately, instead of that horrible flash, the Samsung A-series camera uses AI Light Boost to capture night photos in all their detailed glory, which meant we could finally admit that FLASH SUCKS.

We also created some OOH. Not only did we pay a professional photographer to take the world’s worst photos, we blew them up and plastered them on 48 sheets around big cities, including Piccadilly Circus.

Film directed by Jake Dypka. Photography by Tom Van Shelven.
Credit: Creative Director.

↑