Flash Sucks

A thirty second mixed-media film, OOH and an unflashable outfit designed by Nella Rose took down the camera flash whilst presenting AI Light Boost as the only way to capture night photos.

Finally, in a series of social films, creators went through their reels and found photos of moments that were ruined by bad cameras. Armed with the new Samsung, they recreated and recaptured the moment, getting a far superior photo to remember it with.

Film directed by Jake Dypka. Photography by Tom Van Shelven.
Credit: Creative Director.

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