The making of ...
The case study ...
The story inspired posters, songs, several theatre productions, books and more.
One school sent a video-letter to every company that has been linked to dirty palm oil, asking them to stick to their palm oil targets. Most responded, including IKEA, Mondelez, Colgate and P&G.
Rang-tan soon began to show up in all sorts of unexpected places ...
There were many highlights throughout this campaign, including being personally torn to shreds by Fox News, but the best was hearing that Wilmar, the world's biggest palm oil supplier, committed to eliminating illegal palm oil suppliers from its supply chain, citing the story as a contributing factor.
Original film directed by Salon Alpin of Passion Pictures.
Credit: Author & Creative (Solo).
Credit: Author & Creative (Solo).