In the last 16 years, mainly due to deforestation for palm oil, we've lost over 50% of our orangutans. Yet over half of the products in our supermarkets still contain it. Sadly, hitting people with these cold, hard facts doesn’t do the job anymore. So, we wrote an emotional story about a little girl and an orangutan instead.
From the bulldozers, to the plantations, to the way the orangutans moved, every detail was grounded in reality. Even the background sounds were sourced from various documentaries. Here's a snapshot of how we made it.
Here's the case study, which starts to explain just how this Greenpeace film spiralled into a global viral sensation with over 80 million online views.
The story inspired a whole new wave of Eco-Warriors. Some did their own readings. Some made videos. Some wrote stories. Some protested. Most designed posters.
One school sent a video-letter to every company that has been linked to dirty palm oil, asking them all to stick to their 2020 palm oil targets. A lot of the big companies responded, including IKEA, Mondelez, Colgate and P&G.
There were many highlights throughout this campaign. The best was hearing that Wilmar, the world's biggest palm oil supplier, committed to eliminating illegal palm oil suppliers from its supply chain, citing the story as a contributing factor.
Original film directed by Salon Alpin of Passion Pictures. Credit: Author & Creative (Solo).