Promise Codes

You're seven times more likely to stick to your goals when you write them down. So, in an attempt to tackle bad behaviour on Lime bikes, we made riders write down promises as discount codes for free minutes. So, they had time to wait at reds, stick to the roads and commute in a calm and orderly fashion.

We gave partners and influencers creative freedom to write their own Promise Codes. 
Extra long Promise Codes were also uploaded as dumps and stories across Lime's socials.  
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