Halfords sold out of black BMXs less than a week after we launched the spot.
TVC Directed by Aoife Mcardle.
Credit: Creative team w/ Hannah Tarpey.
Credit: Creative team w/ Hannah Tarpey.
Nothing Beats A Bike
Is it Santa? No, it's the cool kid riding his cool bike down the street with his hood up being all cool. With a nod to E.T. and the Goonies, this spot aimed to get kids putting freedom, independence and adventure at the top of their Christmas lists again. As opposed to the latest sit-on-your-arse consoles.