With a nod to E.T. and the Goonies, this spot aimed to get kids putting freedom, independence and zero-emission-adventure at the top of their Christmas lists again. As opposed to the latest sit-on-your-arse consoles.
Halfords sold out of black BMXs less than a week after we launched the spot.
TVC Directed by Aoife Mcardle. Credit: Creative team w/ Hannah Tarpey.