KFC Dirty

To relaunch KFC's extra-saucy chicken and vegan Dirty Lou, we designed a Col Sanders bib, so people could get dirty. We also made people sign KFC's Get Dirty waiver.

For the OOH and the new packaging, we commissioned Emma Cope to make a Pollock-inspired mess using the actual three sauces in the burger.

Finally, we mixed the dirtiest track we could and blasted it through speakers, with the sauces inside.

Directed by Radical Friend.
Credit: Creative (Solo).