work
WTF?
James Sellick
work
WTF?

KFC Shrinkflation

Everywhere we look, brands are making stuff smaller. Our chocolate bars. Our favourite crisps. Even our toilet rolls aren’t safe. And are the prices going down? No. No they aren’t. So, we called out these stingy, shrinkflation-embracing bastards, and offered up some good old fashioned Southern generosity instead.

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