Commuters openly breaking train travel faux-pas were celebrated as heroes because, well, at least they're not driving their fossil-fuelled cars.
The green carpet was rolled out, superhero theme tunes were played and Troy Hawke complimented hundreds of heroes arriving at Manchester Station.
The campaign was extended to Glastonbury 2024, where festival goers arriving by train were welcomed to the festival as heroes.
Shot by Emmanuel Cole @ Antonia Louise Productions.
Credit: Creative Director.
Credit: Creative Director.