I Came By Train
If we all switched just one car or plane journey to a train journey, every year, we could save tens of millions of tonnes of CO2. To help spread the word, we created I Came By Train, a new brand which was launched into the world with a 90s RnB love letter to Mother Nature written by myself and Craig David.
As well as launching the song and music video, we covered cities in I Came By Train billboards and murals, giving people a whole range of reasons to travel more sustainably.
![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/a57c033e-2a0b-44b9-9a60-b88cea5c3a3c_rw_3840.jpg?h=7642002a98e17bb3d2c7b0cde8cdf4fe)
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![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/ed979920-5f32-4c56-b3d4-5099b268d2f6_rw_3840.jpg?h=e33beb111cc341bff6904c7c8d3295bd)
![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/16697e7d-e885-4eab-8a39-866e57bafc19_rw_3840.jpg?h=a3ed7afdd9a3d38591b0967151a474c2)
![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/aa955679-158b-4678-92cb-495071795398_rw_3840.jpg?h=d4847e23ac8feac76527d8e203678a86)
![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/b05f667f-5053-45e6-9cac-1489c054ad94_rw_1920.png?h=e224edac45b6f4c5f075983e7dca4250)
![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/03e7ac40-c8d9-416d-bfee-b80fdeda1f8c_rw_1200.png?h=db12a3f99dab7df283e7862ce89de00f)
![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/91c441d8-da85-4533-b8de-04eca4fc7138_rw_1920.png?h=9c7645d9ef15daf6911a767138862fc3)
![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/1b433a90-fa11-49f9-a690-634d69c3ce46_rw_1920.png?h=d590f29b426fe1a94886caf347f32d05)
Anyone inspired by the campaign, could go to icamebytrain.com and pledge to switch. They'd get personalised artwork and a tree planted in their name in Haiti, Madagascar, Mozambique or Nepal.
![](https://cdn.myportfolio.com/d154f1ca7c0497453a50a6859107ade7/81b22342-1bd0-46a9-8bde-c83d3963e24f_rw_1920.png?h=f01e561163150f4d5fe701582fb3bae4)
Directed by Golden Wolf @ Stink.
Credit: Song and animation: Creative (Solo) and co-songwriter. Print: Creative team w/Lottie Sole.
Credit: Song and animation: Creative (Solo) and co-songwriter. Print: Creative team w/Lottie Sole.