Greenpeace wanted to show the world that the next generation have a voice and that we should all be listening, So, we reimagined Fleetwood Mac classic Don’t Stop for a new generation, with jazz youth development organisation Tomorrow’s Warriors at the heart.
Grammy-winning producer Fraser T. Smith reworked the original composition into something modern. Fresh off the back of his 5-star debut album, lauded rapper Avelino penned some searing climate-inspired lyrics. The chorus was performed by House Gospel Choir. And the track was visually brought to life with a short film, exec-produced by Steve McQueen and directed by Samona Olanipekun.
The song premiered on BBC 1Extra and BBC Radio 6, but the first LIVE performance of the song was at Glastonbury Festival on the BBC Introducing stage, followed by a performance at the Rave Tree.
To ensure everyone left the festival with our message front of mind, we also hijacked one side of the official Glasto 23 tote, as well as making a range of sustainably-made Don't Stop tees.
For the ravers at the festival and beyond, we created an After Dark Remix.
Over the next twelve months, we'll be using our Don't Stop platform to evolve a very important conversation with communities and businesses around the world about what a better tomorrow could and should look like.
Credit: Creative director.